The earnest desire to get traffic, since the inception of an website, to convert the website as the prime advertising tool by increasing visibility in search engines has made Search Engine Optimization or SEO in brief to become the most eventful affair on Internet. The endless battle between the Search Engine algorithms and SEO experts has added further flair to the entire Internet segment. Slow but inevitable intrusion of more and more functional and technical experts have made the battle of intelligence more challenging and interesting to the common people, who can mainly enjoy from outside.
SEO - the Sucess Path
- Reseach on Keywords
- Optimization of ALT Tag
- Rephrase the Content
- A Good Sitemap
- Slim and Sleek Design
- Usage of Meta Tag
- Search Engine Submission
- Directory Submission
SEO is a continuous process, rather than one time project
Keyword Research
Plenty of tools are available over the Internet giving you a list of keywords, which have been used most recently.
The job of a website designer is to find out the most recently used keywords for arriving at the most relevant ones compatible to the content of each website. For example there is not much of a difference between the keywords children and kids. Prana and Chi are almost synonymous for research on internal energy levels. Once the keyword list has been finalized, the content can then be rephrased/ refined.
Skill Hut by its ineherent research strength can be most effective in Keyword Research
Content - The key to SEO
Skill Hut has observed the gradual emancipation from the cherished tradition of prolonged story-based content in the realm of Web Design. The time has come when you need to generate a basic interest level to the visitor to intrude further.
The Internet era has mushroomed unimaginable websites in the recent past making the customer more cautious about his time, where he hardly feels the inner urge to spend more than 8 seconds on a page. The fraudulent and lucrative offers have further alerted the visitor about the benefits and pitfalls alike. The content should thus be precise highlighting how it is beneficial to the customer.
The crawlers often catch the unethical ways implied by SEO for increasing the desired keyword by hook or crook. Hence we caution you against such mean methods due to the sublime subdued desire to attract hordes of traffic by implying cheap tricks. Hence try increasing keyword density instead of loosing the relevance of the content.
Design - the first step to SEO
Eleanor Roosevelt says, "The future belongs to those who believe in the beauty of their dreams."
Mankind since its inception is a great appreciator of dream and beauty. The name web design itself carries the significance of design activities towards the success of a web site. A decent look and feel attracts the visitors, whereas a clumsy one repels. A meaningful slim and sleek Internet friendly design is the need of the hour.
The call of the day
- A Slim & Sleek design is highly recommended
- Slicing of Images for faster upload
- Usage of Flash Movies for content enhancement only
- Proper Header & Subheader
- Usage of Bold/ Italics for highlighting
- Limited usage of scrawlers
Lesser usage of dynamic content
Tag Optimization
Optimization of ALT Tag
Images are the common phenomena in any website. When the browser displays the websites then some of the images take huge time to download depending upon the Internet speed and also your PC condition. Mostly you start visualizing some names till the image is downloaded - these are the ALT Tags or Alternate Tags. ALT Tags are used for other displays also.
ALT Tags have got very specific functionalities in a website. Search Engine crawlers and spiders prefer to count the ALT Tags as a parameter of ranking algorithm. Meaningful ALT Tags compatible with the content of the website yield much more relevance than even keywords, furnished under the META Tags of the web page.
World Wide Web Consortium (W3C) has given the final impetus in the usage of ALT Tag by making ALT Tag mandatory for w3c validation.
Meta Tag Optimization
Meta Tags of web pages have always played a key role for ranking algorithm of various search engines. Some camouflaging keywords and malpractices have made search engine crawlers and spiders more alert about accepting the Meta Tags as parameters. Today Internet facilitates with a lot of SEO tools, which readily display the list of most searched keywords. People started stuffing their websites with such irrelevant keywords in the META Tags just being lured by the foolish notion of the ignorant people; Search Engine crawlers have also become smart enough to authenticate the keywords.
Now search engines usually cross check your keywords against its occurrence and relevance in the original content for accounting purpose. So, mere tagging today no more serves the purpose of Search Engine Ranking. Today you can find plenty of tools available on Internet for Meta Tag Generator and Meta Tag Optimization of your website.
We suggest doing a research on the most used keywords and rephrasing the content accordingly before deciding on the Meta Tag Keywords.
Site Map - The Navigator
Site map basically works as a comprehensive guideline for the visitors to the main features/ content of the website. As search engine crawlers and spiders also visit the website like an intelligent visitor, a clear guiding path is a must in the site map to score fair in search engine algorithm parameters.
The traversing path can be portrayed graphically in a hierarchical manner to show each landing pages followed by the sub pages or it can also display all the pages based on functional groupings.
If a site map is stored separately in the server as .xml, then a reference link in the Index page is preferred to force search engine crawlers to follow that path.
SEO friendly Coding
Modular based coding has found it's universal acceptance since long and finds it resurgence in Web Programming, where most of the scripts and languages support Object Oriented Programming Concepts (OOPS).
Search Engine Crawlers and spiders prefer clarity of a web page just like a professional programmer. If the entire coding and design parameters are simply scattered all through out the web page, then it raises the issue of clarity and legibility even for the Search Engine crawlers. We suggest to use additional files like .js where a simple link in the main web page will suffice to reflect the functionality of the entire programming part.
Skill Hut envisages the need of W3C Validated Coding
CSS based Design
Cascading Style Sheets, because of its OOPS paradigms have become immensely popular for web designers as well as the search engine crawlers and spiders.
A well designed CSS allows you to design several styles relating to the design of your web page, like header/ sub-header/ background colors/ images etc. to give you a comprehensive ready-to-use views of all styles, which you may require through out the design phase.
CSS gives you the unique advantage of display-independence of your website, when browsed in different browsers with different display settings.
Skill Hut envisages the need of CSS based web sites for w3c validation
SEO friendly File Organization
File Organization in the web server carries an utmost significance in the Search Engine Ranking techniques. The Web server gives you the freedom to arrange your files and folders in the server just like your own Computer.
The way you organize your own computer to draw boundaries between different types of correlated files and use some meaningful names as thumb rule for nomenclature, you should reciprocate the same, while organizing your files in the web server.
Create some meaningful folder names like images/ scripts/ movies, segregate the files from the root and store them in the respective folders. A crowded root not only confuses you while debugging, but also confuses the search engine crawlers while indexing your web pages.
Once your site is quiet ready then start submission process. Read More>>
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